EOA Content Overview

These topics define the EOA curriculum, equipping you with the Scaling Up tools to drive clarity, alignment, and sustainable growth.

	YEAR 1	YEAR 2
Cash (July - Sept)	Cash Conversion Cycle Power of One (Recurring) Valuation Improvement Recurring Revenue Fundability: Investment for Growth Deeper Listening Skills	Financial Foundations: P&L, Balance Sheet & Cash Power of One (Recurring/Intro) Profitability Analysis (Waterfall) Profit First Pricing Strategy Wheel of Life / Removing Distractions
Strategy (Oct - Dec)	Business Model Canvas Core Customer Brand Promises Differentiating Activities Sandbox Vision Summary (Recurring) Page Personal Plan	SWT Differentiating Activities Core Purpose / Why Big Hairy Audacious Goal (BHAG) Vivid Vision Marketing: Fanocracy Personal Why & Ikigai
People (Jan - March)	Core Values (Recurring/Review) Culture: Bringing Values Alive FACe + Hiring Plan Team Growth: Onboarding & Development Assessments: DISC & CliftonStrengths Love Loathe	Core Values (Recurring/Review) TopGrading Hiring Sales Talent Assessment & How to Fire Job Scorecards Compensation & Commissions Coaching Skills
Execution (April - June)	Rockefeller Habits Checklist (Recurring) Planning: Quarterly Priorities & Annual Initiatives Balanced Metrics & Dashboards Meeting Agendas Marketing & Lead Generation Time Management	Rockefeller Habits (Recurring) Meeting Rhythms Process Accountability Process Mapping Sales Playbook Sales Basics Eisenhower Matrix: Urgent-Important